The best baking skill, or the finest materials go for naught, without a dependable leavening agent. A poor baking powder spoils the cake-Rumford Baking Powder insures success in baking cake, biscuit, rolls and bread. It helps the experienced cook to make the most of her skill-it assists the young housewife by giving her confidence. Rumford leavens evenly, thoroughly, perfectly. Its strength is uniform-the same amount always produces the same satisfactory results.